In the race for growth, pace your marketing strategy.
At present, most of the evidence underpinning core advertising effectiveness principles comes from Western markets, but Asia is different in many ways, from speed of growth to population size, cultural and social values through to the diversity of its media ecosystem, all of which raise the question “does this apply here?”
The landmark ‘Long and Short of It’ published by Binet & Peter Field 25 years ago was a seminal report for the industry but was published on mostly UK data. No such report existed for Asia – until now.
Register your interest to stay up to date and become one of the first people to receive a sample report of WARC's landmark study - The Pace Principle: Effectiveness at the speed of Asia (formerly known as The Asia Effectiveness Project). A pioneering set of Asia-led and evidence-backed strategies to help brands manage the dynamism of fast-growing markets and unlock growth.
Inspired by the IPA methodology with contributions by leading agencies in the region, the study is based on high-quality case studies across Southeast Asia, Greater China, and India.
Our report will answer many of the region’s effectiveness questions, such as:
• What should the optimum split between brand and performance in Asia be?
• In a fragmented ecosystem, how should I plan my media budget to deliver the biggest returns?
• How should I measure business effects effectively?
• How do I unlock my brand’s cultural advantage?
A must-read for all those who don’t want to burn out their marketing activities and maximise their impact. Be sure to register and be among the first to receive this report and be invited to our Singapore launch event in April.
