APAC Spotlight: Decoding Asian affluence

This sample report is a part of WARC's latest Spotlight APAC.

As global luxury companies seek to diversify their growth, they are increasingly focusing on emerging consumer groups and changing consumption patterns in APAC.

In our latest APAC Spotlight: Decoding Asian influence, we look at the new dynamics and behaviours shaping modern luxury in APAC such as:

• Beyond Western logos and legacy in an era of localised luxury
• The shift from materialism to meaning to signal status and success
• The luxury of wellbeing as a platform for self-enrichment
• Expanding the luxury universe to unlock more value across touchpoints

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