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Decoding effectiveness: Strategies for creative impact

Australian marketers are feeling the squeeze of economic uncertainty from all sides. It’s more important than ever to prioritize effectiveness, but the question of “how” is becoming blurrier in a constantly changing landscape.

Join us as we demystify what’s actually working, with a Cannes debrief from WARC’s Creative Impact track and launch of Kantar’s state-of-the-industry report of marketing effectiveness in Australia.

Date: 30 July 2024

Time: 3 pm - 6 pm AEST

Location: Collins Square, 727 Collins Street, Melbourne VIC 3008

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