If you ask someone to describe Asia, fast-moving is always a keyword. This presents an interesting counterargument to one of the fundamental tenets of effective advertising – that long-term brand investment is necessary to accelerate commercial performance and sustain growth.
This is a false premise.
Join WARC's Managing Editor, Rica Facundo, who will provide answers to many of the region’s effectiveness questions on 8th May, 1 PM SGT, such as:
• What should the optimum split between brand and performance in Asia be?
• In a fragmented ecosystem, how should I plan my media budget to deliver the biggest returns?
• How should I measure business effects effectively?
• How do I unlock my brand’s cultural advantage?
Join us on 8th May, Thursday, from 1 PM to 1.45 PM SGT.
Save your spot by completing the form.
