Turning Relevance into Results: Unlocking business impact through personal and cultural relevance

From TikTok sensations like Francis Bourgeois to viral trends like “Barbenheimer,” culture is being shaped by individuals and communities, not gatekeepers. 

For brands to stay relevant, they must deliver content that resonates culturally and personally with their audience. It’s not about demographics anymore; it’s about being in tune with what’s trending, making people laugh, and creating moments of surprise and delight. Ready to make your brand culturally relevant?

Join us on 28th January at 10am EST where our experts discuss where Dr. Marcus Collins, Best-Selling Author of For The Culture, and Marketing Professor at The University of Michigan, Alejandro Garcia, Global Research & Insights Partner at TikTok, and Alexis Wolf, Head of Advisory, Americas at WARC will discuss the strategies for creating content and ads that are culturally and personally relevant to consumers and their communities.

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